Tuesday, June 26, 2007

Blackle - One way to contribute to energy savings...

Hi friends,

It's been quite a while since my last post... I am really having a hectic schedule here in IIM Lucknow... I will spare sometime to write more. but I cannot guarentee anything.

Coming to the point, I'm sure not many of you must have heard about http://www.blackle.com/ - It is a new energy-saving initiative by Google. You can read more about it at http://www.blackle.com/about/ or you can read the extract from that page that I have posted below:

How is Blackle saving energy?

Blackle saves energy because the screen is predominantly black. "Image displayed is primarily a function of the user's color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen." Roberson et al, 2002.

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.

How can you help?

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.

Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: "Blackle.com - Saving energy one search at a time".

There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling "energy saving tips" or visit treehugger.com a great blog dedicated to environmental awareness.

So my friends, you now know what you should do... Help save energy in a small way atleast...


Varun Reddy Sevva.


Tifossi said...

If google really want to save energy then why cant they do so on their original page?
Avi here btw..

Varun Reddy Sevva said...

Good question - I feel it is because peple identify with the brand "google" a lot... it will take time before people actually start using blackle regularly.... I have already written to the google technicians about that ad i did not get any response.... so i'll wait and tell you...

bw - which avinash are you???