Sunday, May 04, 2008

Chetan Bhagat's Marketing...

Hi Friends

At last the marketing prowess of the IIM grads is out in the open for people to see. You must have all heard about Mr. Chetan Bhagat and his really 2 famous books - "Five Point someone" and "One night @ The Call Centre". Now another book of his in the offing - "The 3 mistakes of my life". And for promoting the book online he has used the best marketing strategy ever - that of giving away the first chapter of the book and making sure the readers buy or atleast read the book when it is released.

But there is a catch - Only 40% of the first chapter is given away for free... To read the remaining part of the first chapter, you must send the link to 3 more friends and then you will be directed to a page that has the reminder of the 1st chapter. But hey, that means the link of the remaining part of Chapter 1 is out right? Well, that link closes in 30 minutes (so you have to read fast within 30 minutes time). And when you send that link to others just like that, they wont be able to see the remainder of the chapter unless they send the email of 3 other fellas.

I thought this is shitty. So I decided to save your time. So if you want to read the full 1st Chapter of the book, then follow these directions:

First read the part that he released publicly at the following link:

Now after reading that part, just come back to this place and there is NO NEED to send emails to 3 of your friends. I made screenshots of the remaining part of Chapter 1 and that will be present it in the next 6 images. So read the images below only after you have read the part given at the link above.

Well, this is how Chapter 1 of the book ends. I hope the book comes out quickly as I want to read it so much now... Long Live Marketing!!!



Sugandha said...

So u've played a spoilt brat & messed up Bhagats mktng technique!:-)
Nonetheless a good pre-review...

IIM ka Sarkari Babu said...

I love the way CB comes up with new ways to make his books popular :D